Typothesis Arctic Cat Headquarters Minneapolis Experience Design Brand Identity

Client

Arctic
Cat

About

Founded in 1962, Arctic Cat forges machines that conquer dirt, snow, sand and rock. As part of their goal to attract new talent, they refreshed their brand and relocated their corporate headquarters to a historic building in the warehouse district of downtown Minneapolis. Arctic Cat needed their new brand and office space to feel like an experience, achieved through custom patterns, logos, raw materials, heroic photography and bold design.

Credits & Services

In collaboration with Alyssa Liles
Designed while at Latitude

Brand Identity, Environment, Art Direction, Signage, Wayfinding

Typothesis Arctic Cat Brand Identity Stationery Pattern Design
Typothesis Arctic Cat Brand Identity Stationery Business Cards
Typothesis Arctic Cat Logo Explanation Brand Identity
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Historic Pattern Wallpaper
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Sled Photography
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Historic Wallpaper
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom ATV Photography
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Painted Logo
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Snowmobile Wall
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Elevator Numbers
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Room Signage
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Cat Head Logo
Typothesis Arctic Cat Headquarters Minneapolis Experience Design Custom Elevator Signage