Typothesis Logo Animation
Typothesis Gussi Haircare Packaging Design Brand Identity Bottles

Client

Gussi
Haircare

About

Gussi is a new hair product that’s the first and only of its kind. This DTC at-home keratin treatment was in need of an identity and packaging to match its fun name and larger-than-life personality. A flow-y script, a vibrant chartreuse and a custom block typeface used as a pattern are the foundation of the visual language that allow Gussi to truly shine amongst the plethora of haircare products.

Credits & Services

Copywriting by April Smasal
Photography by Lauren Krysti
Designed for Studio Minnow

Brand Identity, Packaging, Type Design

Typothesis Gussi Haircare Packaging Design Brand Identity Custom Type Typography Typeface
Typothesis Gussi Haircare Packaging Design Brand Identity Iconography Icon Animation
Typothesis Gussi Haircare Packaging Design Brand Identity Logo Custom Script Typeface Animation
Typothesis Gussi Haircare Packaging Design Brand Identity All Gussi No Fussi Photography
Typothesis Gussi Haircare Packaging Design Brand Identity Before After Photography Animation
Typothesis Gussi Haircare Packaging Design Brand Identity Box
Typothesis Gussi Haircare Packaging Design Brand Identity Frick Off Frizz Typography Animation
Typothesis Gussi Haircare Packaging Design Brand Identity Boxes
Typothesis Gussi Haircare Packaging Design Brand Identity Campaign Posters
Typothesis Gussi Haircare Packaging Design Brand Identity Custom Box Shipping Tape
Typothesis Gussi Haircare Packaging Design Brand Identity Bottles
Typothesis Gussi Haircare Packaging Design Brand Identity Social
Typothesis Gussi Haircare Packaging Design Brand Identity BS Free
Typothesis Gussi Haircare Packaging Design Brand Identity Bottle in Hand
Typothesis Gussi Haircare Packaging Design Brand Identity Print Stationery
Typothesis Gussi Haircare Packaging Design Brand Identity Photo Photography Photoshoot
Typothesis Gussi Haircare Packaging Design Brand Identity Instructions Brochure Print
Typothesis Gussi Haircare Packaging Design Brand Identity From Frizzy to Gussi
Typothesis Gussi Haircare Packaging Design Brand Identity Website