Taste of Minnesota

Taste of MN relaunched with a new vision of bringing the diverse cultures and flavors of Minnesota to the forefront. The primary challenge was to overcome the lingering perception of what Taste of MN used to be (a typical midwestern festival with corn dogs and cheese curds).

Every design decision embodies Taste of MN’s new vision of highlighting Minnesota’s diverse cultures and flavors, from the vibrant color palette and patterns to the custom mix-and-match typeface (which is entitled “Damn Tasty” and complete with seven different weights).